New inventive way

Not only can ride-sharing be a smart way of traveling, it can also open up some new inventive approaches to the parking lot dilemma. An Irish city is actually rewarding ride-sharers with cheaper parking fees;

http://www.avego.com/2013/06/13/world-first-verified-carpoolers-rewarded-with-low-cost-parking/

Maybe something that could be tested in other areas as well?